Kill The Cup by GoodyGood

"Kill The Cup (KTC) is based on the idea that consumers face insufficient incentives for eco-friendly behavior. If we are serious about environmental behavior change, the process needs to be fun and engaging. By sharing photos and winning prizes, we can reach a tipping point where it becomes a social norm to carry a reusable cup.

Save our planet one coffee cup at a time!
Download the KillTheCup app to record your use of reusable cups and win prizes.


Contest information:
This is the fun part! 4-week campaign to rally your campus around reducing waste.
Leaderboards are updated based on the posted KillTheCup acts.
We’ll verify all of the data and announce the final results.

Winning teams will be presented with social impact grants.

Apple Inc. is not involved in any way with this contest.

If you have any questions at all about the University Challenge, please contact us: [email protected]